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The strongest brands are those that have a clear vision of what they are famous for.

There is a strong correlation between brand strength and consistency to create highly successful and profitable businesses. Proving it, Apple - famous for its innovative, consumer tech devices, tops this year's annual CoolBrands survey. Meanwhile, after being top for the previous three years, Aston Martin - famous consistently for its luxury sports cars over decades - moves into second place.

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In the past businesses could keep their audiences or stakeholders largely ring-fenced. However with more transparent, pervasive communication, stakeholders are no longer discrete groups. Now, they have a far greater source of information on which to form their opinions from research on the Internet to business social networking groups such as Twitter or LinkedIn.

With the blurring of boundaries between different stakeholder groups, the upshot is that brand and reputation have never been so important. Organisations need to prioritise their stakeholders, have a focus for the brand and communicate that consistently.

Famous4 Futures

Famous4 Futures is a methodology to assess the defined positioning of the brand versus actual perceptions held by key stakeholders. Our qualitative research and pedigree in business and marketing provides the ammunition to find out how strong the brand is and bridge the 'perception gap'.
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Famous4 Customers

What is Customer Advocacy?

"Customer advocacy - the idea that your customers will go beyond mere loyalty to your products and services and actively promote them among friends and associates." David Murphy, Marketing Direct

Recognition of customer advocates is growing as they increasingly influence brands. They can be either a 'paid for' opinion former such as a celebrity in the consumer space or more effectively, genuine customers with whom an organisation has built a deep, mutually beneficial relationship.

For example, Sky has used brand ambassadors for its consumer entertainment products including broadcaster, Sir Michael Parkinson and actress, Felicity Kendall to champion the benefits of its multimedia TV package integrated into a broader customer advocacy programme. Also, BSkyB's business to business brands, Easynet Connect and UK Online are illustrating how to effectively nurture customer advocates to build their brands.

Famous4 Customers is a range of services from customer advocacy and relationship management programmes aligned to the business and marketing strategy of the organisation - through to case studies used as sales and marketing tools.

Our team of marketing experts has a wealth of experience in running customer marketing programmes to enhance brands and the bottom line. This success has been achieved by building credibility and trust through awareness and recommendation from carefully selected customers with whom strategic relationships are built. Most importantly, the team is adept at making these relationships mutually-beneficial. In a relatively short space of time, the results speak for themselves, where the customer is willing to support and endorse the brand and organisation. Our experience of nurturing the customer relationship is fundamental to the success of our programmes.

Look through Our Customers' Stories Section

Famous4 Stakeholders

Communication is king when it comes to an organisation's reputation and brand. Forget the scattergun approach - we will help you reach the right audiences with the right frequency and mix of content to capture the attention you need.
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Public Relations

Forget the scattergun approach - we will help you reach the right audiences with the right frequency and mix of content to capture the attention you need... click through to:

Here are some of the areas in which we can assist: