Famous4Blog
Insight & useful information for best practice in communication for more powerful brands...
2008 Issue 1 - Online surge makes 'Nationals' Interesting Reading
2008 is seeing a meteoric rise in online readership of the ‘nationals’ which you may not think is earth shattering however it is giving rise to some interesting issues and trends.
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2007 Issue 5 - Reputation, Reputation, Reputation - Who Can We Trust?
As highlighted in a CBI (Confederation of British Industry) report, 'the purest treasure mortal times afford is a spotless reputation' but how hard is it to achieve?
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2007 Issue 4 - Online Advertising - Brand, Brand, Brand, Not Just Click Throughs Say The Experts
Experts argue that online advertising has been held back because of its tradition as a direct response mechanism with click throughs from an ad directly . However, this is changing with a trend emerging where branding is becoming the driving force from organisations in conjunction with their agencies and creatives.
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2007 Issue 3 - The Green Consumer - The Latest & Greatest On How It Is Affecting Marketing
Everyone from the Prime Minister to Tesco have jumped on the environmental bandwagon but how important is the environment in terms of influence, buying power and overall in our marketing? New research supports the argument that the environment influences all consumer groups according to the Henley Centre Headlight Vision which sampled 2,247 UK adults. 62% stated that they have become more environmentally aware over the last 12 months with climate change being the biggest global challenge while sustainability is growing in importance.
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2007 Issue 2 - Storm Brewing in Starbucks' Coffee Cup
Ethiopian prime minister, Meles Zanawi, has been drawing up his defences in a battle that has occupied the country for the past two years - a fight with Starbucks over the impoverished country's famous coffee on that most modern of battlegrounds - the video website YouTube. Starbucks's critics are branding the coffee chain as a modern-day colonialist exploiting Ethiopia's 1,000-year-old coffee culture.
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2007 Issue 1 - The National Press Under The Spotlight
The nationals continue their gradual decline in circulation forcing them to specialise. Also many follow the heavy promotional route such as The Mail on Sunday which saw its year on year circulation rise by 4% after its successful giveaway of popstar, Prince's latest CD, Planet Earth.
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